In the wake of several highly publicized cases, China has begun to crackdown on trademark infringers. China has long been criticized by other countries for not taking a tougher stand on intellectual property issues.

In response, China recently announced that its will amend its trademark laws to provide greater protection to international companies seeking to protect their brands. Under the proposed changes, trademark owners will have the right to prohibit others from registering their trademarks or from using similar ones, even if such trademarks are not yet registered. Under current law, the first to register often owns the mark even against other legitimate trademark owners who are first to use the mark in that country.

“The draft is intended to curb the malicious registration of trademarks,” the official Xinhua news agency reported.

The proposed changes are good news for U.S. and other foreign companies who often have difficulty protecting their brands in China.  Apple endured a protracted legal battle over the use of its iPad trademark, and ultimately settled the lawsuit for $60 million. Basketball star Michael Jordan also filed a lawsuit against Chinese sportswear company for using his Chinese name without authorization.

How Can I Help?

It can be difficult to protect your trademarks and other valuable IP rights overseas. I encourage you to consult with an attorney experienced in foreign intellectual property matters.  I have developed long-standing, close relationships with firms and experts worldwide so that I can offer you in-depth experience in foreign law.

If you, or someone you know, need help with any Intellectual Property issue, domestic or foreign, including filing a patent, trademark or copyright, or just advice regarding how best to protect your ideas and your brand, contact me for a free 30 minute consultation at nvantreeck@usip.com or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.

– Ex astris, scientia –

I am and avid amateur astronomer and intellectual property attorney in Pasadena, California and I am a Rising Star as rated by Super Lawyers Magazine.  As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities. Connect with me on Google +

Norman